The majority of small to medium sized businesses operate on a local level, hoping to increase business, turnover and, ultimately, profits, by increasing their customer base among the population of people living in the area in which they operate. SEO and online advertising can be an excellent way of increasing business in this manner. But where should you begin? There is a right order in which local businesses should approach their SEO strategy.
On Page SEO
On page SEO refers to the code, and most particularly the optimization of the code, that you may or may not be able to see, but which constitute your website, and which search engine's use to rank your site and decide where to place it on their search results pages. On page is an incredibly powerful marketing tool, can deliver exceptionally high returns on interest, and is the first place local companies looking to market their businesses online should start. When thinking about their Web Design Birmingham based restaurants, for example, would want to ensure that anyone looking to eat out in Brum and who searched the internet to find somewhere suitable, would come across their restaurant as soon as possible.
Off Page SEO
Off page SEO refers to strategies such as using social networking sites to create brand awareness and creating links and backlinks to other sites and online forums, in order build a conspicuous online presence. This type of SEO strategy is usually most appropriate for companies looking to achieve national coverage. Therefore, unlike Web Design Birmingham based restaurants, or any other small businesses operating on a local level anywhere else, would not benefit significantly from this, far more expensive, form of SEO.
PPC stand for Pay Per Click, and refers to the strategy of paying for adverts to appear on Search Engine Ranking Pages. For most companies, a combination of On Page SEO and PPC listings and sponsored links is the most effective strategy.